The gap after the burial
Your involvement ends when the arrangements do. The family's questions about keeping a record start immediately afterwards, and usually go unanswered.
For the trade
This page is for funeral directors, burial-ground operators and mosque burial committees — not for families. It sets out what the product actually is, what we will and will not claim to a bereaved family, and how a working relationship would be agreed. We are early and say so plainly.

A Memorial Page: a structured digital record of the person — their life story, photographs, family details and the location of the grave — reachable from a phone, and optionally from a QR plaque at the graveside. It is bought once by the family, not by you.
The consumer-facing explanation, which is what a family would read, is at digital memorial and how digital memorials work.
Your involvement ends when the arrangements do. The family's questions about keeping a record start immediately afterwards, and usually go unanswered.
A digital memorial is not a funeral service, a masonry product or a burial arrangement. It sits alongside what you already provide rather than substituting for any of it.
The product was designed around families who often have plain graves, relatives abroad, and a history held orally rather than in writing.
Referral, mosque, community, or repeat family. Distribution only works if it fits the way you already operate.
The app and the memorial record, end to end — not a brochure. You should see exactly what a family would get before you mention it to one.
Wording matters in this sector. We would rather agree a conservative script with you than have anything overstated to a bereaved family.
Nothing about margin, referral arrangements or fulfilment is published on this page, because nothing has been fixed in advance. It is agreed with you, or not at all.
What we are not going to pretend. We are not publishing partner numbers, adoption figures, endorsements or case studies, because we would be inventing them. We are not quoting margin, trade pricing or lead times on this page, because none is fixed. If a supplier in this sector shows you those figures, ask them to evidence each one — and ask us the same.
Your name goes on the recommendation, so the diligence is yours to do. These are the questions we would want a funeral director to put to us, and to anyone else offering the same thing.
Our own answers are set out in full in trust and family control.
Tell us the kind of families you serve and how you work. If it is not a fit, we will say so — a recommendation that embarrasses you in front of a grieving family is worth nothing to either of us.
The plain description of the product a family would be buying, including what it costs and what the licence covers.
Who can see a memorial, who manages it, and the questions we deliberately leave open.
What a burial ground decides about anything fixed to a grave — useful before a family asks you.